The Power of Words: How Leaders Shape Culture Through Language
Remember that old rhyme, “Sticks and stones may break my bones, but words will never hurt me”? Well, the adults lied. Truth is, language is more than expression; it’s the foundation of impact with consequential results for people, profits and planet.
Divisive and hostile rhetoric has risen sharply, increasing polarization, animosity, and even violence. Studies show that hateful rhetoric has particularly damaging effects when voiced by high-profile figures, as it often emboldens prejudices and harmful actions. For example, political posts on social media have been linked to a 32% rise in hate crimes against targeted communities. That’s why the language used during the recent US Republican Presidential candidate rally at Madison Square Garden was so deplorable.
Rally speakers made racially charged, degrading attacks on multiple marginalized groups, referring to Puerto Rico as a “floating island of garbage,” calling Hillary Clinton a “sick son of a b****,” and using racist tropes about a Black audience member. These weren’t just hurtful words; they were dangerous signals, feeding prejudices that influence public behaviours.
One might think a single word or offhand comment carries little weight. But language has a “butterfly effect”—seemingly small comments spread, shaping attitudes, reinforcing biases, and even affecting policies. Research shows language framing can sway public opinion by up to 40% in polarized settings. When leaders rely on divisive language, the impact ripples out, influencing attitudes and decisions far beyond the immediate moment.
Language shapes our humanity—it defines communities, drives policy, and influences how we perceive one another and ourselves. Our words aren’t just hyperbole; they’re an embodiment of our influence. And when we fail to use this influence responsibly, we fail those who trust us to lead with humanity and due care.
This issue isn’t only about high-profile leaders in politics. Everyday leaders across all sectors shape culture just as powerfully. When divisive language goes unchecked—or worse, is used by leaders themselves—it erodes trust, respect, and unity. Everyone, regardless of their title, has the duty to use language as a tool for inclusion, respect and safety.
🤔 REFLECT: How often do you pause to consider the impact of your language? Are your words lifting people up or breaking them down? Are you choosing language that reinforces empathy, compassion, and human-centric leadership?
❗TAKE ACTION: Step back and consider the power of your words. Commit to using language that inspires respect, nurtures humanity and brings people together. Let’s lead by example and make this commitment to inclusive, thoughtful leadership—one that uses influence to connect, empower and support the people we serve.
When leaders speak, the world listens. Let's make sure they're hearing messages worth following.
